The blogosphere is one of the biggest achievements of the decade which changed the meaning and perceived values of different things that were established over the centuries. No technology brought the people’s participation so engaging than the blogs ever before. Blogging has become medium for expressing aspirations, promoting business, connecting people, making consensus and for thousands of many other reasons. Hundreds of millions of people world wide either run blogs or participate and contribute to them.

I am trying to list here few of the reasons why people blog. Write your reasons in comment area to expand and make this list more comprehensive. People are motivated and engaged tirelessly to operate blogs for one or more of the following reasons.

To make money
This is the most motivating reason people start blogging. They create blogs to generate traffic that they make money from Google adSense and other click and impression based ads providers. If blog traffic is high, you get advertisements more easily.

To establish and enhance brand
Small and large businesses today run blogs to enhance their another business or sell another product/service. People are also using blogs to position the new products in market. Establishing a personal brand is another reason of blogging. It is a way to get attention from every corner of the globe.

To influence targeted mass
People are using blogs as “Social Proof” tool to influence targeted customers make their opinion. Businesses try to make people see the things their way and make the sales easier.

To disseminate information
Blogs are propagated very quickly in Internet. This is one of the quickest medium to tell your stories to all. You get feedback from others at the same speed as it transmits.

To network with people
Social networking is getting so popular and it’s becoming a necessity of the time. You connect with people for business, professional contribution, socializing, and so many other reasons. Blog is one of the effective medium of social/professional networking.

For proving expertise
Blogging is a very good medium to prove one as an expert in his/her field. Writing a meaningful blog post everyday on specific domain area is a challenge. Only an expert in the field can continue writing on the same domain for a long time. This engagement establishes him/her as an expert.

For consensus building
People start blogs also for building consensus on some social, political and other issues. Blogs are the most participatory medium of expressing people’s aspirations.

For indirect sales
Blogs help build professional reputation and with that cross-sell another services to loyal readers (customers).

Please write other reasons you know in comment area of this post.

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