A couple of days ago I talked about how to increase/generate business leads from referrals. Leads may be from different sources - referrals from friends, associates, clients, web site, email campaigns, search engine marketing, trade fairs and others. When we talk about the conversion rate from your web site or blog or any other kind of online presence, it refers to the number of web visitors who completes a sales transaction or performs the desired marketing activity you offered online to visitors. There are different ways to increase conversion rates, depending on the type of company and even the industry the company is in. Higher the conversion rate, better the return of investment. Conversion can be integrated with your traditional marketing as well, converting traffic from all sources that I listed above. It should be part of your overall marketing strategy.

Let me give you some tips:

1. Be prompt to response on leads. People don’t wait you unless you are really outstanding among others. Provide live help features if possible.
2. Offer different contact channels so that people can contact you easily - email, instant messenger, Skype, land phone and cell numbers
3. Increase the referrals, word of mouth.
4. Learn to ask for sale.
5. Write personalized message making customers feel special. Make sure you mean it.
6. Subscribe to popular online marketplaces
7. Use some kind of Customer Relationship Management (CRM) System to manage and properly track leads
8. Prepare your strong portfolio of your products and services
9. Take help of copy writing professionals to write your marketing material
10. Improve the layout and aesthetics of your site with thorough usability testing, so that your site visitors can easily find the things what they are looking for.

I am sure you will see a difference if you apply the tips I listed today.

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