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accenture
‘High Performance. Delivered.’

Sorry, it was not an ad from “accenture” in my blog. I just got my eyes caught on an advertisement published in “The Economist“. It clearly communicated me about the “accenture” values. I flipped other pages to see more other ads, I found more meaningful taglines - Australian - Fly with smile; Four Seasons Hotels and Resorts - When life feels perfect; and so on… I took out old issues of the magazine and found whole lot of ads with beautiful and meaningful taglines.

I remember how long it took me to fix my own mantra. I spent quite a lot of time to come out with my own. First I had to decide my own mission. I had to know myself what is my goal. I spent quite a lot of time trying to understand my real capabilities, my passion and prospects. Based on my mission, I drew my mantra, my tagline - “Helping Technopreneurs to excel and lead their life!“. Look at the top banner in my blog. Whatever I am writing, it’s one of the activities I am undertaking to achieve my goal.

Taglines, sometimes called slogans, motto, mantra, advertising slogan or business slogans are short expressions with few words or phrases, which clarify the purposes, aims, aspirations, or inherent spirit of any firm or individual brand. It presents the philosophies and values of the firm or brand.

Sometime slogans help to reinstate the lost values. Read the recent slogan of Verizon - “Can you hear me now? Good.”

No matter what business or brand you have, you must have your own unique values that you want that to be heard or chanted by people. So if you create great taglines, it’s likely people remember you. A tagline is an easy and inexpensive tool to enhance the image of your firm or brand by delivering message in short. So business Tagline is an essential component of your firm’s identity and corporate image. It works as an reminder to people to recall your brand or firm. If you create powerful mantra, it so effectively attracts the attention of customers and helps to differentiate you, your firm, your brand from others and stand out from mediocrity. These unique and catchy expressions can have a very strong influence, affecting the way your prospects perceive about the quality and image of your firm or brand.

I have already prepared a a long list of slogans. Let me share some of those with you. Let me know if those slogans really matches with the related brands.

Airbus: “Setting the Standards”
Boeing: “Forever New Frontiers”
Global Jet Airlines: “Light Is Faster, but We Are Safer”
Cathay Pacific - Now you’re really flying
Lufthansa - There is no better way to fly

Amazon.com: “…and You’re Done”
eBay: “The World’s Online Marketplace”
BestBuy.com: “Thousands of Possibilities. Get Yours.”
CircuitCity.com: “Just what you needed”
CompUSA.com: “We got it. We get it.”

American Express: “Do More”
HSBC- The World’s local bank
AMX: “It’s Your World. Take Control”
Citigroup: “Live Richly”
Merrill Lynch: “We See Your Financial Life in Total”
Morgan Stanley: “One Client at a Time”
KPMG - Audit.Tax.Advisory

AT&T: “Your World. Delivered”
IBM: “On Demand Business”
Intel: “Intel Inside”
Cisco Systems: “This is the Power of the Network. Now.”
Dell Computer: “Get More out of Now”
Fujitsu: “The Possibilities are Infinite”
D-Link: “Building Networks for People”
Lockheed Martin: “We Never Forget Who We’re Working For”
Silicon Graphics: “The Source of Innovation and Discovery”
Toshiba: “Committed to People, Committed to the Future.”
lenovo - New world. New Thinking.
Infosys: “Powered by Intellect Driven by Values”
Hitechvalley iNet: “e-Solutions developer”

BMW: “The Ultimate Driving Machine”
Rolls-Royce: “Trusted to Deliver Excellence”
BP (British Petroleum): “Beyond Petroleum”
Ford: “Built for the Road Ahead”
Toyota: “Oh What a Feeling”

GE: “Imagination at Work”
Hitachi: “Inspire the Next”
Mitsubishi Semiconductor: “Changes for the Better”
NEC Corporation: “Empowered by Innovation”

Skype: “Take a deep breath”
Ericsson: “Taking You Forward”
Nokia: “Connecting People”
Motorola: “Digital DNA” “Hello. Moto”
Vodafone: “How Are You?”
Samsung - Hold a Samsung Mobile, and you’re holding the whole world.

FedEx: “Relax, It’s FedEx”
DHL: “All the way”

Pepsi: “It’s the Cola”
McDonald’s: “I’m Lovin’ It”
7-Eleven: “Oh Thank Heaven for 7-Eleven”
Merck & Co.: “Committed to Bringing Out the Best in Medicine”
Procter & Gamble: “Touching Lives, Improving Life”
Johnnie Walker: “Keep walking”

So create your tagline today. Make it your brand mantra. Use taglines to clarify your logos, present your or your firm’s philosophies, to let people know what you exactly sell or offer, to inspire sales promotions and to motivate customers to buy what you sell.

I would also recommend you to read the book on branding - Emotional Branding: The New Paradigm for Connecting Brands to People, which gives practical approach of branding your company or work.

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