I won the Donald J. Trump Contest. Donald Trump blog has showcased my winning question with my brief introduction. Here is the full text.

Ask Donald J. Trump Contest Winner #2: Rajesh Kumar Shakya

by Barry Lenson

With today’s blog post, we showcase another winning question from our recent Ask Donald J. Trump contest

 About Rajesh . . .

A native of Nepal, Rajesh Kumar Shakya is the three-time winner of The Best Entrepreneur in Information Technology Award, one of the prestigious Boss Top 10 Business Excellence Awards in Nepal. Rajesh is an entrepreneur, trainer, motivational speaker and consultant for many businesses, e-governance and IT projects. He holds a masters degree in computer engineering (with honors) and is on the visiting faculties of various universities and colleges including Kathmandu University and Kathmandu College of Management.

As a consultant, Rajesh currently serves as Reengineering Specialist at Asian Development Bank. He is also Chairman of Hightehvalley iNet, an ISO 9001:2000-certified software-development company that provides offshore services to companies in the USA, Canada, UK, Denmark, Japan and Belgium.

If that were not enough, Rajesh also writes a very interesting blog that helps entrepreneurs and technopreneurs to excel. He speaks at national and international conferences, workshops and seminars; and also writes frequently on topics that include entrepreneurship, leadership, e-governance, online business, project management, emerging technology and personal development.

With credentials like those, it is no wonder that Rajesh submitted a winning question to our contest. Let’s take a closer look.

Rajesh’s Winning Question to Donald J. Trump . . .

“When you are at the peak of success, how do you manage not to fall from there? What do you enjoy most, success or the journey to success?”

And the answer from Donald J. Trump . . .

“The two most important things to consider are focus and momentum. If you lose either one of them, it’s hard to stay at the peak of your form. Safeguard them both and your chances for continued success are much greater.

“I am fortunate in that I enjoy the process as well as the finished result. I enjoy the daily work involved and so I find the journey interesting–but success is the goal. Winning is important to me, in a way it’s like sports–playing the game is great but winning is even better.”

Coming next week - more winning questions! Stay tuned.

Barry Lenson is Executive Editor at Trump University.

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Business trends are changing everywhere and every kind of business. Think about any business you can imagine about, it has been changed the way it used to be over the time. If you can not catch the changing trend, you are likely losing a lot. How you smell the trend? How to prepare yourself for the change? How do you know which trend works and which not? Definitely you should be able to judge your intuition.

Follow the media. You will see all sorts of discussions on different subject areas like business, real estate, fashion, travel, education, personal life, investment opportunities, technology trends, innovations, innovators and many others. Just keep your eyes open to these media. You can spot a lot of information about the latest trends, future prospects and business opportunities from media.

As you see, most of the business today are people centric. People chose the trend. When you read papers or listen to the news and discussions in TV, Radio or when you talk to your customers in your store, listen to their interest. Try to find out where is your customers are heading? Try to segment your market, what segment of your customers are choosing which trend? You must learn from the trends. There are not only the new trends on product interests, its use and designs, but also there are new trends in reaching to your target market, the way you present yourself and also the way you present the contents. Businesses use celebrities as brand ambassadors to endorse their brands. Ads include customer testimonials. Ads use children as brand promoters. Products are launched in YouTube.com with video demos. Products and services are promoted using blogs. Event notifications are sent through mobile SMS. A lot more …. trends….

Do these trends help you, the entrepreneurs?

Look out of the box and gather the information from different channels. Read the business, technology and fashion magazines. Browse the Internet and watch the TV shows where people discuss their way of life, business and culture. Just need to start thinking and looking out of the box. You are with the trend.

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User-driven online services have captured all possible attentions from almost everyone. A wide spectrum of web technology based philosophy is emerging known as web 2.0. These technologies are based on user participation, collaboration among users, sharing contents and easy information dissemination. The rising popularity of user-driven online services, including MySpace, Google Maps, Wikipedia, YouTube, Facebook, digg, truemores, squidoo, all kinds of blogs, mashups and many more, has drawn attention to a group of technological developments known as Web 2.0. These technologies, which rely on user collaboration, include Web services, peer-to-peer networking, blogs, podcasts, and online social networks.

Companies use the Web to reach customers throughout the decision-making process. The McKinsey conducted a survey on “How businesses are using Web 2.0″. The participating companies in the survey cited that “Web 2.0 technologies are strategic and that
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An entrepreneur reflects not only the attitude of person as an enthusiast taking every risk as an opportunity, but also a balanced personality who really strive with perseverance to take forward the challenges and make that successful. One of the many essential activities must be taken by the entrepreneurs from the very first day of business venture concepts is the preparation of marketing strategy.

The key to a successful marketing strategy is to balance how you will get your customers and how much internal resources should be mobilized to achieve your goal. You will have to consider your available human resources, capital investment and available time slots to fit with the market demand. Marketing strategy differs from nature of business to business, consumer mass, prospective target market, consumer behavior and context of your business, product/service demands.

Harvesting prospective customers is the first priority in market strategy development. Your effort should be focused to identify the channels of acquiring prospects. Channel may be any - Google, directory or catalog services, user databases, online forums, chat rooms, social networking sites, daily papers, journals, business events, cold callings, billboards and anything… this will prepare you to find your prospective customers. Decide which channels are suitable for you and promising. It will take you to your mass of prospects, where you can apply your marketing plans.

While preparing marketing strategy, the first thing you should do is feel yourself as your prospective customer. Then you will prepare few guiding lists. First, prepare a list of reasons why a stranger should come to you for your product or service and not to others. List all possible crazy reasons. Now make another list of channels that you have opened or you are planning to create through which your target customers will find you. Prepare another list, how you will respond to the customers coming from different channels. And also visualize how you will convert the prospects to your consumers. Prepare few short term and long term customer retention and loyalty customer plans. And now it’s your time to go into the market and follow the guidelines that you prepared as part of your total marketing strategy. Believe in what you do.

Always remember your resource limits and try to get best output applying minimum. Which sounds absurd, but taken thoughtful measures it can be achieved. If you try, you will know how to use your resources. You must know the market dynamics and should be smart enough to adjust your marketing tactics based on the context. Don’t expect cosmic returns on the very first effort itself. This approach applies for both product and service marketing strategies.

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Internet is the opportunity. Any one can create new business in Internet if you have ideas and passion. To make your business visible and heard, your website is the first recommendable tool. If you sell products and services, you need to have an e-commerce site.

E-commerce web site design is nothing different than a traditional web design, but requires a few more extra functionalities and components to handle financial transactions. For those additional services, you will have to rely on third parties. Many startups are intimidated by the process and they do not build web sites that are capable of e-commerce transactions. I am trying to give you just a brief idea of what it takes to design e-commerce sites. I will write different aspects of online business in my future posts. Suggest you to study some of the these aspects of e-commerce site development before you start.
This will help you understand how e-commerce site development differs from regular web site development, and will also help you to build web sites that accomplish desired purpose.

Transaction Security

One of the most important aspects of e-commerce web site design is security that creates confidence in consumers doing online transactions. You need to make sure that your visitors can safely and securely input their personal details, credit card information and shipping information into your online payment system. To build web sites that are secure, you will need to protect pages with the encryption of Secure Socket Layer (SSL). SSL encrypts the information transferred from
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E-policies may not be required by law, but if you have one in place, they can keep your business out of legal trouble. E-policy is a corporate statement or set-of-rules defined by organization to protect the organization from casual or intentional abuse that could result in the release of sensitive information, IT system failures or litigation against the organization by employees or other parties.

With the growth of Internet and e-mails, it is easy for everyone to send and receive documents that are confidential or copyrighted. These actions could be damaging and may result in unwanted legal harassments. Receiving external documents containing viruses is another burning problem these days, which could harm or seriously damage your system and cause severe disruption to the organization.

Browsing the irrelevant web sites and be unproductive in their assigned role is another issue causing employers headache.

Technology is only part of the solution and can only help you enforce your policy. The responsibility for successful e-policy lies with both management and employees. Management needs to decide what is appropriate to the organization, lay down a set of rules or guidelines (a policy) and inform all employees of this. Employees need to understand the risks to the organization and ramifications of not following the procedures laid down.

No matter how small your company, here are some steps you need to take:

• Implement an e-policies addressing employee use of e-mail, the Internet, software piracy and ethical use of e-resources. That should be an integral part of the employee handbook
• Everybody in the organization should be educated about the details written in e-policy.
• Provide clear guidance, if possible give examples and templates, on what is and is not appropriate to communicate via e-mail.
• Let everybody know how much personal use of Internet and e-mail is acceptable.
• Prepare and enact a risk management policy that incorporates policies on e-mail and other electronic documents retention, deletion, passwords and filtering.
• Implement a computer and network security policy to keep hackers and other intruders out of your system.

Many of the above issues can be addressed by use of some form of technology, but only the technology can not help to enforce policies. It is no use having a police force if there are no laws for them to uphold.

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I decided to write more on technopreneurship.  Very few educational establishments offer courses on entrepreneurship. Entrepreneurship and its different flavors should be groomed as a life style. I will write about grooming technopreneurship today.

Technopreneurship programs should be added as an integral part of the education offering an entrepreneurial culture by planting the seeds for new ventures, preparing entrepreneurs through technopreneurship education, and providing the infrastructure to perpetuate and support new start-ups and ventures. The program should integrate value chain of enterprise creation; one that encourages start-ups, tolerates failure and rewards well. The key essence in such technopreneurship programmes is creativity. Creativity is breaking the conventional mental blocks and playing with imagination and possibilities, leading to new and meaningful connections and outcomes while interacting with ideas, people and the environment. However creativity alone, without technoprenuer skills and competencies, is not viable to sustain a business in a digital, knowledge-based economy. You need an integrated collaborative approach in turning an idea into a viable sustainable business in a digital economy. An approach that encompasses the 5Cs strategy;

Culture: The need to nurture a culture of innovation, entrepreneurship and creativity.
Concept: Incubation concept of role-modeling, research and development, IP creation and Knowledge Acquisition.
Capability: Build capability through training and awareness programs, industrial attachment and provision of financial and support.
Collaboration: Foster multi-prong collaborations with local and international industry partners, tertiary institutions and other ICT technoprenuers and start-ups.
Connection: Build association with strategic Multi-National Corporations in ICT areas in order to facilitate the transfer of knowledge to local technoprenuers, and support structures.

So you have what it takes to be a Technoprenuer, roll up your sleeves and get started! And make things happen!

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Trump University blog recently published a post by Richard Parker, a founder of Diomo Corporation and a Trump University faculty member for Entrepreneurship. He is the author of eight guides on buying businesses including The Art of Buying a Business from Trump University. It’s very motivating and helps entrepreneurs to shape and prepare for the entrepreneurial journey.

I have taken permission from Mr. Parker to republish the full text of the post in my blog for the benefit of my readers. Thanks Richard.

Enjoy the article by Richard Parker:

I’m known as the “Buy a Business Guy” at Trump University. And with good reason. I’m the professor who developed Trump U’s premier course, The Art of Buying a Business. I’ve also bought and sold many businesses over the years.

But between the purchase and the sale of the businesses I’ve owned, I’ve also run those enterprises - and I have run them well, too. I’ve also cultivated the habit of writing down my thoughts over the years - thoughts that I believe can
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The blogosphere is one of the biggest achievements of the decade which changed the meaning and perceived values of different things that were established over the centuries. No technology brought the people’s participation so engaging than the blogs ever before. Blogging has become medium for expressing aspirations, promoting business, connecting people, making consensus and for thousands of many other reasons. Hundreds of millions of people world wide either run blogs or participate and contribute to them.

I am trying to list here few of the reasons why people blog. Write your reasons in comment area to expand and make this list more comprehensive. People are motivated and engaged tirelessly to operate blogs for one or more of the following reasons.

To make money
This is the most motivating reason people start blogging. They create blogs to generate traffic that they make money from Google adSense and other click and impression based ads providers. If blog traffic is high, you get advertisements more easily.

To establish and enhance brand
Small and large businesses today run blogs to enhance their another business or sell another product/service. People are
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A couple of days ago I talked about how to increase/generate business leads from referrals. Leads may be from different sources - referrals from friends, associates, clients, web site, email campaigns, search engine marketing, trade fairs and others. When we talk about the conversion rate from your web site or blog or any other kind of online presence, it refers to the number of web visitors who completes a sales transaction or performs the desired marketing activity you offered online to visitors. There are different ways to increase conversion rates, depending on the type of company and even the industry the company is in. Higher the conversion rate, better the return of investment. Conversion can be integrated with your traditional marketing as well, converting traffic from all sources that I listed above. It should be part of your overall marketing strategy.

Let me give you some tips:

1. Be prompt to response on leads. People don’t wait you unless you are really outstanding among others. Provide live help features if possible.
2. Offer different contact channels so that people can contact you easily - email, instant messenger, Skype, land phone and cell numbers
3. Increase the referrals, word of mouth.
4. Learn to ask for sale.
5. Write personalized message making customers feel special. Make sure you mean it.
6. Subscribe to popular online marketplaces
7. Use some kind of Customer Relationship Management (CRM) System to manage and properly track leads
8. Prepare your strong portfolio of your products and services
9. Take help of copy writing professionals to write your marketing material
10. Improve the layout and aesthetics of your site with thorough usability testing, so that your site visitors can easily find the things what they are looking for.

I am sure you will see a difference if you apply the tips I listed today.

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