To become a “salesperson” in true sense, you must buy in the product or service by yourself first. You must internalize the product and service values within yourself.

In most of the tough selling circumstances, you’ll be able to sale the product and service only if you really believe in the product and service you have taken responsibility to sell.

I’ve seen and worked with many sales teams on selling products (banking products to software products) and services (development services to data rationalization and call center services). One of the difficult tasks for the such team is making them believe in the product or the service they are selling. Many of us have encountered the situation in shops - you are interested in the product, but sellers themselves do not seem to be confident in the products they are selling. They don’t seem to be really selling the products. They seems just spending their time and earning the day. Either they are not serious about their job or they don’t believe in what they are doing.

If salespeople believe in what they are selling, be assured half sold. Most of the salespeople don’t understand this part of selling. Customers don’t buy any product or service if they don’t trust salesperson they are dealing with.The hardest part in selling is the selling yourself. No matter how well you explain about your firm, product/service, your past sales and sales references, you can not sell that if you can not sell yourself first. It’s all about your personal vibes you are able to communicate to the buyer. The vibes, I referring to the attitude, empathy you can demonstrate, and you can match your product and service with the customer interest. Thats what they judge first. That is the customer psychology on most of the buying activities.

There is always a thin line between convincing and buying lies. If you are able to permeate that thin layer, you will make your sale. Be sure, the moment you feel that you are not being able to sell yourself well, you are not selling any of your product or service. Just pushing hard makes the sales fail than success.

Customers buy mostly from those they know at some level, like their dealing attitude, and have full confidence that they get the genuine product and service with value. But this is possible only when you know yourself first and trust in what you are doing. Everyone has got potential to change himself/herself, just the level of thriving you possess. Think positively and strive from today, you can become the “salesperson” in true sense.

I would recommend to read the book All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin - Bestselling author of Purple Cow: Transform Your Business by Being Remarkable to look at the sales and marketing completely through different dimension.

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